Why is it so powerful? 

There are many reasons why storytelling is powerful, so for example for businesses/brands:

Stories about the founder, stories about clients, stories about the staff. Stories that connect an organisation’s vision and mission are extremely powerful at helping every single employee to understand the role they play in achieving those goals.

Storytelling connects the data with experience – an example is the “experience gap”. They connect data with people’s experiences. Consider what we’ve been advised during this pandemic: to maintain a metre and a half distance, wear a mask, use hand sanitiser. These are instructions based on scientific data. This leaves room for “it doesn’t apply to me” and “I don’t want to do it because I’m being told to do it” thinking.

Storytelling is understood by all- stories can be understood by anyone and everyone regardless of age, gender, experience or cultural background.

They take what would be abstract concepts into four intelligences – analytical, emotional, somatic and field intelligence, which help decision making and generate action .

Why Is Storytelling So Powerful? Business Leaders Take Note (colinjamesmethod.com)

Reveal – share what happened to us today for example. We can introduce ourselves and what we do.

Resonate- No two of us respond in the same way, a story can resonate with different people at same hearing.

Relive – Invite audience to participate, engage by telling your story as if you were re-living it. Bring your audience to the scene. If you capture their attention, and hold it, you have the power to influence and inspire. Use your body, your face to bring the story to live. After all, it’s the non-verbal language that speaks louder.

Redeem- Every moving story involves a conflict, about how you rose above a situation.

Why Storytelling is so powerful? (linkedin.com)

What do stories teach us?

Stories teach us about life, about ourselves and about others.

Storytelling is a unique way for students to develop an understanding, respect and appreciation for other cultures, and can promote a positive attitude to people from different lands, races and religions.

Why is storytelling powerful and important for children?

Why stories are important: Learning to read is important, we all know that. Research shows that people without good literacy skills do worse in education and are more likely to be unemployed or even suffer from health and relationship problems.

But there’s evidence to suggest that the benefits of being read to frequently as a child go way beyond just literacy skills.

The stories we hear as children shape our view of the world.

Most small children live their lives in quite a limited environment. Reading stories to children can show them far-flung places, extraordinary people and eye-opening situations to expand and enrich their world.

It can also be a great way of helping them deal with real life situations that they need help to deal with. Researchers have found that the brain activity that occurs when we read fiction is very similar to experiencing that situation in real life, so reading about a situation helps children work out how to solve it in reality.

It improves their vocabulary , it improves their listening skills, it develops their imagination and creativity