About Sophie Mei Lan

Multimedia Journalist, Social Entrepreneur, and Media Trainer Sophie Mei Lan is on a mission to ensure all voices are heard in the media.

Sophie delivers community media, content creation, and digital skills workshops for organisations and individuals.

Alongside working as a multimedia journalist specialising in social affairs issues such as mental health & wellbeing, northern communities, women, and disability.

Sophie has worked locally and nationally for a range of clients, publications and media outlets as well as running her own online platforms with a combined following of 100k, having reached more than two billion people. 

Awards

Experience

Sophie’s mainstream media work includes making documentaries for Channel 4 News, ITV News and on behalf of the third sector and philanthropic organisations. She has also worked in the press nationally and locally as well as setting up her own online platforms: Blogs, vlogs, a podcast, and community magazines. As a result, she founded online communities such as a women’s wellbeing group of 600 and a content creators collaborative of 700 influencers.

One of Sophie’s raw vlogs on mental health reached two billion people alone. This inspired Sophie to return to her roots in community journalism, having witnessed the new power digital platforms could offer alongside the importance of creating commercially compelling content for the mainstream media. All from the beating heart of those human stories which with the right treatment, could truly provoke social change.

Sophie is led by mission-driven communities, connecting underserved people with the media by supporting them to articulate their stories in a way that those beyond their own echo chamber will hear. She does this through video, audio, and print, working collaboratively but independently with communities to empower them to use their voices to promote positive change.

Sophie runs Community Media CIC alongside her freelance work as a columnist, content creator, speaker, and trainer. She is a passionate mental health, wellbeing, and inclusivity advocate which is demonstrated through her holistic approach to communications.

Clients and Partners

  • Writing: Sophie writes regular columns for Yorkshire Evening Post, Metro.co.uk, and formerly for Huffington Post and has guest-edited a range of national and regional magazines. She is also a published author. Her first book is on eating disorders.

  • Digital, PR, and Media Training: Sophie has trained a range of charities, entrepreneurs, and on behalf of organisations such as Post Office, Google Digital Garage, and Icelolly Holidays.

  • TV & Video: Sophie has reported, presented, and created a range of documentaries for local and national news as well as corporate documentaries. She co-founded Evoke Media Group, an all-female video production company, and creates regular content for Yorkshire Post. Sophie has also been a roving reporter for Mobile World Congress in Barcelona.

  • Radio & Podcast: Sophie has worked with BBC Local Radio as a broadcast assistant. Sophie has also featured on BBC Radio One talking about diverse families and BBC Radio 5 Live on a range of mental health topics. She has contributed to BBC Radio 4’s The Listening Project with her autistic brother and was interviewed on One to One about growing up with gay parents. She has founded her own podcasts as well as creating ones for clients.

  • Print and online: Sophie has worked for a range of grassroots newspapers locally and regionally as well as writing for The I Newspaper and Daily Mirror online.

  • Presenting & Public Speaking: Sophie is a trained public speaker specialising in mental health, diversity, entrepreneurship, journalism, and influencer marketing.

  • Lecturing & Workshop Facilitation: Sophie has led lectures for Sheffield Hallam University, University of Sheffield, University of Leeds, and Leeds Trinity on mental health, media, and running a media business. She regularly leads community media workshops as well as digital and wellbeing workshops.

Sophie as a Social Entrepreneur

Sophie is executive director of Community Media CIC – the umbrella company behind Sparkle Communications, Impact Magazine, Podcast and TV, Yorkshire Families Magazine, Sparkle Content Creators Collaborative and Community Journalist projects and Content Creators Clubs.

Sophie works closely with philanthropic organisations, nonprofits and marginalised communities through the CIC.

Sophie as a Communications Trainer & Journalist

Sophie has founded her own publications as well as working for a range of mainstream and independent channels.

She has delivered a range of digital and media workshops online and in-person such as being a keynote speaker at Go Digital Live at Leeds Elland Road Stadium and at Amnesty International Media Conference.

Media Experience

  • TV, Vlogs & Film: Sophie has appeared regularly on local and national TV as an expert on social affairs issues as well as reporting for national news. She has also worked as an actress for film, national TV adverts, and corporate videos.  Sophie grew her own popular youtube channel reaching more than two billion people with one vlog alone and acquiring tens of thousands of subscribers.  Sophie now creates documentaries for media, branded content films as well as works with businesses and communities to create films, vlogs, and TV-style content. In Lockdown, she trained extensively with Channel 4, BBC Talentworks, and YouTube.

  • Radio & Podcast: Sophie has worked as a reporter on BBC Local Radio as well as starting her own Podcasts and making a documentary for Bauer Media which was shortlisted for an IRN Commercial Radio Award. She creates and presents Podcasts for a range of organisations and hires out professional audio equipment. Sophie trains a range of people on how to present on-air and how to share their story on audio.

  • Print: From starting her own blog, magazines, and community content, Sophie has since qualified with the National Council for the Training of Journalists as a Journalist. She has worked for the press locally and nationally as well as writing blogs and content for clients.

  • Digital Skills, Social Media and Communications Training: Sophie has delivered workshops and training on PR, digital entrepreneurship, social media, and influencer marketing. She also runs a range of popular online communities.

  • Presenting & Public Speaking: As a trained presenter and public speaking coach, Sophie has trained private clients, businesses, and governmental bodies on presentation skills online and in person.

Clients

Sophie as a Creative Practitioner

Sophie combines her experience as a presenter, actor, dancer, and broadcast journalist to deliver dynamic training.  From delivering lectures and workshops to presenting online and leading sessions.

Sophie has worked with a range of businesses, community groups, universities, and people with additional needs.

As a creative, Sophie has simultaneously run film-making projects alongside writing for wellbeing groups and vlogging.

Employment History

Founder & Chief Storytelling Officer Sparkle Connects: Improving Mental Health through Creative Media and Wellbeing activities (the social enterprise behind Sparkle Communications, Sparkle Wellbeing and Sparkle Content Creators Collaborative).

Sophie publishes a range of magazines, runs community journalism projects, wellbeing initiatives and creates content for clients, as well as founding online communities.

Co-Founder Evoke Media Group & Freelance Multi-Platform Journalist: 2012 – Present

Evoke Media Group has made Documentaries for Channel 4 News, ITV News & BBC News. Sophie reports, broadcasts and creates digital content for
local, national, and global media outlets online and offline, as well as for national brands. Filming weekly videos for Yorkshire Post and Yorkshire Evening Post.

She has worked as an online Reporter for Mirror Online, Metro, BBC News, and HuffPost UK. Sophie has written for JPI Media Titles, The Big issue North, The Guardian, The Observer, and her own online publications, as well as having her own book published.

Magazine Editor, Columnist, & Features, JPI Media, specialist titles, and Sparkle Magazine 2019 – Present

  • Sophie is Founder and Editor of Sparkle Business Magazine and Yorkshire Families, in which she runs a content creator community of more than 700 ‘influencers up north’ and delivers multi-media training to entrepreneurs. She has formerly edited a variety of national and local e-zines.
  • She currently writes weekly newspaper columns for Yorkshire Evening Post on social affairs.
  • She writes, films, and edits a Mind & Body Fitness multi-platform column which is featured across JPI regional newspapers and her own Mental Health & Wellbeing Channels.

Published Author, Blogger, Vlogger, Podcaster & Speaker specialising in Mental Health and Wellbeing 2012 – Present

Since setting up her own multi-platform blogs, vlogs, podcasts, and social media communities focusing on wellbeing, disability, women, and business, she has amassed a combined following of 100k, more than 24 million views to her  youtube channel, and has won a plethora awards.

Creative Practitioner & Wellbeing Coach

As a trained performing artist, dancer, and fitness coach, Sophie delivers a range of digital, creative, and wellbeing projects. From Yoga, Face Yoga, and Fitness to storytelling, Bellydance, and Creative Writing.

She has a range of mental health, Yoga, dance, and fitness qualifications which showcase her passion for accessible wellbeing and holistic workshops for a range of underserved communities.

BBC Journalism Trainee Scheme, BBC News (BBC Online, BBC Raw Presenter and experience in TV & Radio) 2015-2016

Multi-media Newspaper Reporter, Johnston Press Newspapers (JPI Media): 2013-2015 Staff reporter for local titles.

Broadcast Assistant & Weekend Reporter, BBC Local Radio (Sheffield & Manchester) 2009-2013 with her own series.

Qualifications

  • Post-Graduate Diploma in Broadcast Journalism, University of Salford, NCTJ Accredited & Awards for Excellence Winner Campaign of the Year, Scoop of the Year & Highly Commended: IRN Commercial Radio Award, 2015.

● BA Hons in Philosophy and Italian with Social Sciences, University of Manchester, 2012.

● King Edward V11 Language School & 6th Form: 1999-2005.

● Mental Health First Aid, Yoga and Personal Trainer (Level 3)

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